Built on detail, powered by people
Veluxe started in 2018 with one van, two cleaners and a stubborn belief that premium cleaning shouldn't feel complicated.
From one van to hundreds of homes
We were tired of no-shows, vague pricing and cleans that looked good until you opened a cupboard. So we rebuilt the experience from scratch: transparent rates, employed cleaners with proper training, and a booking flow that takes two minutes.
Today the Veluxe team cares for over 1,200 homes and offices — and every one of them is covered by the same guarantee we started with.
Our mission
Give people their weekends back with cleaning they never have to think about.
Our vision
To be the most trusted name in premium home care in every city we serve.
What we refuse to compromise on
Care
We treat every home as if it were our own — quietly, respectfully, thoroughly.
Trust
Background checks, insurance and clear communication on every single booking.
Excellence
Checklists, training and quality audits keep our standard consistently high.
Fairness
Our cleaners are employed, paid above market and supported — great work follows.
The people behind the sparkle
Leadership you can reach, and cleaners you'll recognise visit after visit.
Elena Vargas
Founder & CEO
Marcus Bell
Head of Operations
Aisha Diallo
Quality & Training Lead
Tomas Nowak
Client Experience
Our professional cleaners
Every Veluxe cleaner is directly employed — never a marketplace contractor. They pass identity and background checks, complete 40 hours of in-house training and are shadowed on their first five jobs by a senior team lead.
We keep the same team assigned to your home wherever possible, so nobody has to be re-taught where the good glassware lives.
Credentials & cover
- ISO 9001 Quality Management
- Green Seal Certified Products
- IICRC Trained Technicians
- Comprehensive Public Liability Cover
Fully insured & bonded